We appreciate the faith you have in us. That’s why we insist upon the highest standards for secure transactions and the confidentiality of consumer information. To learn more about our information gathering and sharing procedures, please read the statement below.

You consent to be legally bound by this Privacy Policy's terms and conditions by accessing this website. Please refrain from using or accessing our website if you disagree. 

You expressly consent to the use and dissemination of your personal information by us in accordance with this Privacy Policy by simply using the Website. 

Gathering of Personally Identifiable Information and other Information 

When you use our website, we occasionally request and save personal information from you. Our main objective is to give you a secure, effective, effortless, and personalised experience. As a result, we can offer services and features that will most likely satisfy your needs and customize our website to make your experience safer and easier. More importantly, we also gather from you whatever personal data we deem necessary to fulfil this objective. 

Generally, you are free to surf the Website without identifying yourself to us or disclosing any personal information about yourself. You are no longer anonymous to us after you provide us your personal information. We try to make it clear which fields are necessary and which ones are optional. You can never be forced to give information; you may always decide not to use a certain service or feature on the Website. Based on how you use our website, we may monitor certain information about you automatically. To better understand, safeguard, and serve our users, we conduct internal research using this data on their demographics, interests, and behaviour. This data is gathered and evaluated on an aggregate level. The URL that you just came from, your computer browser information, your IP address etc could be among this data. 

On certain pages of the Website, we use data collection devices such as “cookies” to help analyse our web page flow, measure promotional effectiveness, and promote trust and safety. “Cookies” are small files placed on your hard drive that assist us in providing our services. We offer certain features that are only available through the use of a “cookie”. We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are “session cookies,” meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Website and you may be required to re-enter your password more frequently during a session. On some Website pages, third parties may also use "cookies" or other similar technologies to store information about you. We have no control over how third parties use cookies. 

We get information about your purchasing habits if you decide to make a purchase through the website. 

If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders. 

We will collect the information you give us if you choose to offer feedback or post messages in our message boards, chat rooms, or other message areas. As allowed by law, we keep your information as long as it's required to resolve disputes, offer customer assistance, and troubleshoot issues. 

We may compile information about you into a file if you send us personal correspondence, including emails or letters, or if other users or other parties send us correspondence regarding your actions or postings on the Website. 

When you create a free account with us, we ask for personally identifiable information from you, such as your email address, name, phone number, credit card or debit card information, or details of other payment instruments. Various actions (like placing an order) do require registration even though you can view some areas of our website without registering. Your contact information is used by us to send you offers that are customised to your interests and past purchases. 

Use of Your Information/Profile and Demographic Data 

In order to fulfil your request for services, we use personal information. To the extent we use your personal information to market to you, we will provide you the ability to opt-out of such uses. Your personal information is used by us to: resolve disputes; troubleshoot issues; support a safe service; collect money; assess consumer interest in our products and services; personalise your experience; detect and protect us from errors, fraud, and other illegal activity; enforce our terms and conditions; and as otherwise disclosed to you at the time of collection. 

In order to determine your eligibility for specific products or services (including, but not limited to, providing credit) offered by us, our affiliates, or our lending partners, we may collect and store your PAN and Aadhaar data with your permission. We will also have access to your SMS, contacts in your directory, call history, location information, and device information. In the case that such data collection consent is later withdrawn, we will stop collecting such data but keep the data stored (apart from Aadhaar data) and use it internally to enhance our services. 

We gather and examine user demographic and profile information about their online behaviour on our website as part of our ongoing efforts to enhance the offerings of our products and services. 

Your IP address is tracked down and used by us to manage our website and assist in server troubleshooting. Additionally, your IP address is used to identify you and compile general demographic data. 

On occasion, we may invite you to participate in optional online surveys. You might be prompted to provide contact and demographic information in these surveys (like zip code, age, or income level). We use this information to personalise your visit to our website, provide you content we believe you'll find interesting, and present it in a way that suits your interests.

We may release personal data to our affiliates and other corporate entities. Unless you specifically opt out, these entities and their affiliates may market to you as a result of such sharing. 

We may make personal data available to outside parties. It's possible that we need to make this disclosure in order to give you access to our services, abide by legal duties, enforce our user agreement, facilitate marketing and advertising efforts, or to prevent, deter, mitigate, and look into fraudulent or illegal activity involving our services. Without your express permission, we will not divulge any of your personal information to third parties for their marketing and advertising efforts. 

If obliged to do so by law or in the good faith judgement that such disclosure is advisable in order to comply to subpoenas, court orders, or other legal process, we may disclose personal information. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public. 

If we (or our assets) decide to merge with, be bought by, reorganise, amalgamate, or restructure our business, we and our affiliates may transfer or sell part or all of your personal information to that other corporate entity. In the event that such a transaction takes place, the other business entity (or the resulting combined Entity) will be obligated to abide by this privacy policy with regard to your personal data.